Etta Loves

Etta Loves is a British sensory baby brand that fuses scientific innovation with striking design, offering products that are as visually captivating as they are developmentally beneficial. Created by a mother in collaboration with a scientific expert in early years vision, Etta Loves is dedicated to supporting babies’ sensory development through stylish, high-quality essentials. The brand is beloved by parents seeking both beauty and functionality, making it an ideal choice for discerning clientele.

At the core of Etta Loves is its commitment to creating sensory products that stimulate a baby’s vision from day one. The iconic Sensory Muslins are not just beautifully crafted from the softest organic cotton but are also designed with scientifically proven patterns that support babies’ visual and cognitive development. Available in sizes ranging from handy comforters to large swaddles, each muslin features contrasting designs tailored to engage babies at different stages—0-4 months and 5+ months—helping to calm and captivate them during everyday routines.

The brand’s Sensory Playmats are another standout, offering babies an immersive sensory experience. With reversible sides, the playmats are designed with age-specific patterns to provide visual stimulation that grows with the baby, ensuring they are continuously engaged. The playmats are perfect for tummy time or as a stylish addition to any nursery or living space, making them a must-have for modern, design-conscious parents.  In 2023, Etta Loves launched a collection featuring artworks from the late Keith Haring. 

Etta Loves offers sensory muslins, blankets and toys, combining high-end craftsmanship with developmental benefits. Each item in the collection is designed not only to soothe but to help babies explore the world around them through touch, sight, and interaction, all while being visually stunning. 

Etta Loves recently collaborated with artist, Camille Walala in an exclusive limited-edition collection of playmats, muslins, blankets and toys featuring iconic and eye-catching designs to keep babies mesmerized.

A favourite among parents who appreciate thoughtful design and child development, Etta Loves products come in chic, contemporary prints that complement any high-end aesthetic. Crafted from organic, sustainable materials, these essentials offer peace of mind to eco-conscious families.

Whether you’re curating a bespoke baby gift or outfitting a luxury nursery, Etta Loves offers a sensory-rich experience that’s both elegant and scientifically backed. Favoured by celebrity parents and style-savvy families, Etta Loves provides the perfect balance of beauty, function, and developmental support.

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