Portrait Firenze welcomes each and every guest as if they were visiting their own private and exclusive address.
The entire experience begins at the time of reservation in order to completely tailor every single detail to that guests specific needs and preferences, even to the point of creating a distinctive view of the city itself and its hidden secrets.
The result is an inimitable guest experience which becomes a unique Portrait of that guest. Spending time at Portrait Firenze is like taking a journey into an age of glamour and luxury, recreated by a photographic reportage depicting Italy’s dolce vita years.
The stars of Portrait Firenze are its iconic photos: seen throughout the six floors of suites and public areas, bringing back to life the city’s golden years when Italian high fashion took off, along with the arrival of international celebrities.
Personalities from the world of theatre and show-business are depicted, royal families and celebrities, as well as icons from the budding world of fashion and cinema, all immortalised walking along the banks of the Arno River, or enjoying a moment of relax in Florence, or in the company of Mr Salvatore Ferragamo, shoemaker of the stars.
Traditionally Italian, yet beautifully international – just like its founder, Salvatore Ferragamo.
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