Tada & Toy

Notting Hill

Tada & Toy is a London based demi-fine jewellery studio working hard to create every earring you ever wanted.

Order through your PA

Tada & Toy

From playful ear cuffs to statement hoops & tiny stacking studs- start building your dream ear today with Tada & Toy. The brand overflows with affordable, high quality pieces that are perfect for layering.

Tada & Toy has been featured in Vogue, Tatler, Harper’s Bazaar, Stella, The Telegraph, Vanity Fair, Grazia & more. The brand has been worn by the likes of Emma Watson, Saoirse Ronan, Florence Pugh, Poppy Delevingne, Maisie Williams, Caroline Vreeland & many others.

The company was founded in 2015 by two London natives, Tansy Aspinall & Victoria van Holthe whose shared passion for ear candy has taken the brand from strength to strength over the past 5 years. All of the pieces are produced in hand-picked artisan workshops in Jaipur, India. The brand is committed to the ethical sourcing of products and work closely with suppliers to ensure that they are aligned with their beliefs.

Tada & Toy supports The Aspinall Foundation – a UK wildlife charity whose mission is to halt the extinction of rare and endangered species in the wild. Built upon a love for wilderness, Tada & Toy supports by donating 5% of all profits and 25% of all charity bracelet sales.


Members place your orders through your PA to receive your exclusive discount.


20% Discount


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0207 183 6567


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