The Lulu Guinness brand was founded in 1989, when Lulu was just 29 years old. It started with the concept of a briefcase for women, and morphed into an idea for vintage-style rose basket bags. Lulu’s intention was always to be slightly outré and push boundaries.
Lulu never had any formal design training, asides from a year-long foundation course at art school, yet critical acclaim and praise from leading fashion industry figures was instantaneous for the brand. This paved the way for stores to be opened from London to Tokyo, and created the opportunities for the brand to be sold on the shelves of the world’s most prestigious department stores; from Selfridges and Fortnum and Mason, Luisa Via Roma, Harvey Nichols and Galleries Lafayette.
Lulu was awarded an OBE from the Queen in 2006 and was awarded The Independent Handbag Designer Awards ICONOCLAST Award for Lifetime Achievement in Handbag Design in 2009. She also received an Honorary Doctorate by The University of the Arts London in 2012.
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